| Customer relationship management theory after many years development andaccumulation, and maturity in theory and practice applications have been able to meetthe needs of the real business. At the same time, along with the rapid development ofthe information technology revolution and many times application, customerrelationship management (CRM) theory and the organic combination to achieve a highdegree of computer science and technology, which led to the emergence of customerrelationship management (CRM) system for the enterprise to use the CRM managementcustomer information, maintain customer relationship and played their part. At present,our country small and medium-sized enterprise rapid development and its application inthe CRM problems are increasingly apparent, blind system, failed to practical andeffective to consider their own needs, lead to project failure examples abound. Aimingat this problem, on the basis of fully study of existing customer relations theory, bymeans of the use of information technology, and grasp the background of implementingcustomer relationship management system of small and medium-sized enterprises, andtargeted puts forward a solution, makes every effort to a certain extent, providereference for small and medium-sized enterprises implementing CRM.This paper main research content includes:(1) customer relationship managementin the current domestic and foreign research present situation analysis, customerrelationship management system of classification and the function of the architecture,the definition of related concepts;(2) the current our country small and medium-sizedenterprise customer relationship management system in the enterprise applicationpresent situation, the problems are analyzed, and detail how to solve the problemsexisting in the analysis; In the traditional mode of the implementation of the CRMsystem and CRM system implementation in SAAS mode advantage compared with theproblems, finally get the solution selection;(3) for small and medium-sized enterpriseCRM system demand analysis, in the light of the characteristics of small andmedium-sized enterprises (smes) and their business requirements, choose theappropriate technical solutions, from management function module needs analysis, database demand analysis on the business process requirement analysis, system areexpounded;(4) for small and medium-sized enterprise’s CRM system development anddesign, mainly elaborated in the previous chapter for small and medium-sized enterprisecustomer relationship management system needs analysis, on the basis of the existingsystem modeling in the development and design of business process managementmodule, module, finally complete system design.Through comprehensive analysis of the above four and is presented in this paper,the application of J2EE technology implements a set of corresponding customerrelationship management (CRM) system, which fully reflects the design idea of thisarticle, and conforms to the concept of customer relationship management (CRM)theory. Also, in large part to verify the information technology in the implementationfeasibility and customer relationship management (CRM) system to improve, the furtherresearch of this paper will play a strong enlightenment function. |
