Evaluation And Enhance Problem Of Anchor’s Core Competitiveness

The anchor is a scarce resource in the media industry has characteristicsthat can not be copied and can not be recycled, each anchor has the levelof competitiveness will also directly affect the size of their programs andmedia market share in the industry. Moderator personal corecompetitiveness is less susceptible to other presenters to follow, have acompetitive advantage, the unique knowledge and skills. Build Anchorpersonal core competitiveness, the purpose is to enhance the competitiveadvantage of a moderator, and then set up a competitive team announcer,both Chinese media is narrow in the international media market and theinternational media giant gap means of various media is more cautiousrun on the client advertising, radio and television media increasinglycompetitive context of the inevitable need to seize the initiative.Current anchor team of presenters core competitiveness, forming thechannels and the lack of scientific evaluation index system combing anddemonstrate ways and means on how to enhance the competitiveness ofthe anchor personal and did not form the theoretical frame workandguidance. This paper intends to apply the relevant principles of the theoryof economic management, with the broadcast, communication theoryintegration, drawing on human capital theory perspective research forguidance Moderator competitiveness, ultimately form can guide theactual value of the specific work to enhance the auspices thecompetitiveness ways presided over the work to guide the practice ofbroadcasting.This article with human capital theory and the theory of core competenceon the basis of in-depth understanding, analyzing human capital andmoderator between the core competitiveness, human capital theory-basedhost formation and core competencies to further enhance the research.Concluded that:1, Affect the core competitiveness of the host’s factors,including the quality of presenters, knowledge structure, individual ability.2, draw competency iceberg model, and accordingly studies evaluatingthe core competitiveness of host specific methods.3, To improve the corecompetitiveness,the host needs to improve personal qualities; improveknowledge structure; perfect capabilities.