Research On The Image Of Female Bodybuilders On Douyin Platform

As a physical activity that contains strength and skill requirements,fitness has always been loved by the public.Under the traditional social gender framework,men have always been regarded as the "incarnation" of the "strong" symbol,and their participation in fitness activities seems to be a social habitual behavior.With the awakening of women,more and more women have begun to get involved in the field of fitness activities,which is a deviation from the traditional cognition that women should be soft and docile,and should engage in gentle and quiet physical activities in the traditional gender concept.Women have a strong contrast between the "female beauty in the external sense" in the eyes of the public and the "masculine temperament" reflected in the fitness process,so the female fitness group has attracted much attention from the public.With the popularization of new media technology and the rise of short video media,the absent status of the body in the communication process has been rewritten,and female fitness practitioners have gradually become active in the short video field as communicators.Body-related video texts,and boldly and confidently accept the viewing of platform audiences.This popular short video platform dissemination phenomenon has attracted the attention of the public.The article mainly focuses on the research on the image of female bodybuilders in short videos,taking the Douyin platform as the observation point of the research,and taking the female bodybuilders on the platform as the observation object,to analyze the self-image expressed by this group through the released videos,and to analyze the self-image expressed by the group through the released videos.To explore the value meaning behind this image presentation,the ultimate goal is to find the problems it presents,and to propose feasible improvement strategies for these problems and deficiencies.The main questions of this study are: 1.How do female bodybuilders express their image on Douyin? What image and characteristics are expressed? 2.What is the motivation of female bodybuilders to express their image on Douyin? 3.What influences and problems exist in the dissemination of short videos of female fitness practitioners? How to improve?From the perspective of social gender theory,combined with the relevant theories and essentials of feminism,this study deeply examines the image characteristics and internal and external motivations expressed by female fitness practitioners in the communication activities of the Douyin platform,and explores how this communication phenomenon reflects the contemporary Women’s gender practices in media platforms.In the first half,this paper follows the quantitative research methods commonly used in the research on female image,and conducts detailed research and statistical classification on the content topics,personal homepage settings,and video copy styles of the videos released by female bodybuilders,and then uses qualitative research methods.A unified regression analysis was carried out on the obtained data,and the image characteristics of female bodybuilders on the Douyin platform were described on the basis of ensuring the credibility of the data,so that the obtained content was infinitely close to the real characteristics of the group of female bodybuilders on the Douyin platform,and discussed The internal and external reasons for the formation of its image characteristics provide important theoretical support for the following research.The second half of this paper conducts research according to the idea of "positive influence-problems and deficiencies-proposing countermeasures",and draws the following conclusions: the problems and deficiencies are mainly reflected in the first,women’s discourse is overly publicized,and there are those who try to surpass and suppress male discourse tendency.Second,reliance on and showing off physical capital is not conducive to the practice of women’s equal rights.At the end of the article,targeted strategies are put forward to address this problem,that is,to practice the feminist view of equality,to shape the authentic female imagination,to pay attention to the social public sphere,and to expand the influence of women’s discourse.