"Southern Weekend" Soft Environment News Research

Nowadays, the domestic researches on Environment News mainly focused on the functions, the features and the development of Environment News, including the discussion about practical aspects, such as writing and interviewing. These researches take a broader view of Environment News, but they almost ignore the new features of Environment News in the new period. This article try to give a brief account of new changes of F.nvironment News, and figure out the reasons and the influence of those changes. This article has great value to stimulate the development of Chinese Environment News.This article analyses the new features of Environment News on Green Page of Nan fang Weekend by using contents analysis during October,2009to May,2012. Environment News on Green Page has its unique peculiarity which is called "Dark-green ". It reflects in some aspects. First of all, Environment News on Green Page covers all aspects of environmental protection. Besides, Environment News on Green Page focus on potential risk of environmental problems instead of the danger of current environmental problems. It has predictability and profound. Moreover, Environment News on Green Page transforms anthropocentrism into ecocentrism. It views ecology as a whole.This article analyses various causes of Environment News on Green Page of Nan fang Weekend by through literature information. Many factors contributes to the feature of Environment News on Green Page, such as political factors, economical factors, social factors and the character of Nan fang Weekend. On the other hand, Environment News on Green Page of Nan fang Weekend also has its shortcomings. For example,Nan fang Weekend is a weekly newspaper, so Environment News on Green Page lack timeliness. Meanwhile it concentrates on developed eastern region of the country more than underdeveloped western region.