IPad Newspaper: Situation, Problems And Future

With the continuous development of digital technology and the rise of digital media, traditional media has been an unprecedented challenge. If the traditional media you want to survive the impact of new media, must be cooperate with new media, expand the dissemination of media convergence space, turn adversity into opportunity. The iPad was released by Apple on January17. With the continuous expansion of the iPad market size and influence, the traditional media, especially newspapers in droves, seeking integration with the iPad.iPad newspaper is the combination of the iPad which is the new terminal with the traditional paper newspaper. The newspaper are content producers, while third-party technology made the application developers and released at the Apple Store.No doubt the iPad newspaper is another leap of the newspaper digital dissemination road. The iPad newspaper move the traditional newspaper onto the iPad this terminal to make it more in line with the needs of the digital age. The iPad newspaper give new reading experience to the audience, while retaining the traditional newspaper layout, and also attracted new audiences at the same time to fight for the newspaper, the the traditional newspaper inherent audience. Depend on the iPad and network environment, the iPad newspaper acquisition is also very convenient, users can read a newspaper anywhere, anytime, break through the constraints of time. The iPad newspaper also incorporates multimedia, to make the audience understanding the content and imformation more vividly. It open up new communication space for the newspaper.However, it is undeniable that the iPad newspaper there are also limitations. IPad newspaper application is more complex to produce, make update frequency slower, can not reach the timeliness requirements; the difficulties of iPad newspaper for the audience to identify also make it in a passive position; ofn the earnings, its profits should be Apple thinned, is not impressive. IPad newspaper is limited by network conditions, the audience reading habits as well as price factors that block its development. How to solve these problems are dependent on the development of technology.I will analysis the characteristics and limitations through research on iPad newspaper’s content, form, function, service, and other aspects of the iPad newspaper. On this basis, I will do reaserch on the impact of the iPad on traditional newspaper and looking to the future of the newspaper industry.