Research On IPad Newspaper Under Paper Media Transition Background

With the rapid development of new media in the information age, brought unprecedented challenges to the survival and development of paper media. When talks about the development direction of the paper media, there are two absolutely different views on it, which is it will disappear in the future, and the other is it will coexistence with other media. Which can be sure currently that the new media cannot replace paper media in a short period of time. While how paper media to survive in this fierce information battle? Paper media should integrate with the Internet, mobile phones or other new media positively and then apply new technologies actively, but not face the challenge of new media in a passive response. IPad, which is a strategic selection of the long-term consideration of paper media, which is in the year of 2010,provide a good platform for traditional paper media, and some of them have launched the application of iPad version, even treat iPad as the "last straw" to save them.This essay take the Titan Sports as an example, detailed analysis of the iPad version of t he spread style, communication and dissemination of results of marketing strategies. In the meanwhile, this paper prospects for the development of the future of Titan Sports in the position of paper media.At the same time,compared the iPad and online media, mobile media and other new seri es of contrast media,and then take all aspects of the problem currently existing in the way fro m print media to electronic media. Overall, the problems of iPad media facing are:(1) The a udience needs to change the concept of consumer media;(2) conflicts still exists in technology and content in the way swift into electronic media; (3)intense competitions from social medi a and entertainment applications;(4) iPad is not the only platform for print media transform to electronic media. Then analysis the transformation of thinking what iPad brings to Titan Sports, such as associate with new media, build a compound media; focus on diversion audience, and enhance the brand strategy; Interactive advertising——the New profit point?Whether the theory of "The End of the print media" or "coexistence", In the multimedia situation, new media such as the iPad can be used to promote the development of the print media. Only when we have the courage to accept new things, and associate with new media, can we learn from each other and achieve win-win results. Media must recognize that the audience is not really attract by new forms of reading, but exciting content.