The Microblog Communicators Analysis And Psychological Research In Public Emergencies

Public emergencies occur will cause society, government, media and public attention. Especially recent years, it has caused strong reactions on the network media that every major public emergency occur at home and abroad. Moreover, it form the free-market views and powerful public opinion, even it has supervise and promote the role of the traditional media.Micro-blog as a new network we-media has been popular since2006. Now, micro-blog users in China have reached309million, and it is the highest in the world. It is play a great positive role in public emergencies.Micro-blog users as micro-blog communication subject divide into the public, the media and the government three categories, and it is plays an irreplaceable role in public emergencies. This text as a starting point to public emergencies, respectively, from the rise and spread of micro-blog, the spread of current situation of micro-blog in public emergencies, micro-blog communication subject to public emergencies and psychological research, public opinion guidance and control of micro-blog in public emergencies, especially make a detailed exposition and analysis of the role of psychological motivation combined with the actual case, and explore micro-blog new media impact and healthy development in public emergencies.This text used the literature analysis way, theoretical and practical research method, quantitative analysis and qualitative analysis method, for the different micro-blog communicators in public emergencies, I used the theory with the actual case to illustrate the problem and solve the problem. The micro-blog is the link between the government and the people, and it plays an irreplaceable role in public opinion, increase people’s participation in the deliberation and administration of state affairs. In order to ensure the healthy development of this new thing micro-blog, we should establish laws and regulations, at the same time, improve the micro-blog communicators self-discipline is also very important, only in this way, it to be able to go on the track of rapid development in China better and farther.