Hohhot City Image Medium Reflection

Economic globalization makes the city involved in the new competitive environment, along with the economic globalization and the city and the continuous progress of the process, since the nineteen eighties, city image movement has rapidly worldwide warming and high-profile. The course that our country city changes is being accelerated, city development in China and become the most important source of growth of economic competitiveness.Hohhot, the capital city of the Inner Mongolia Autonomous Region, also in competition, the tide of continuous mining, refining, city of bright characteristics and brand, shaping the personality of the city image, promote a city integrated competition ability.In this paper, to collect and collate documents and across disciplines based on the comprehensive analysis, a comprehensive study of Hohhot city image on the basis of analysis of the image of the city, status of Hohhot city image positioning and analysis for Hohhot city image construction, City image building and communication for Hohhot process media plays an important role for research, identify strengths, insufficient analysis. Put forward to promote Hohhot city image are suggested:integration by means of spread of building city brand image, make city positioning, correct processing city development and city tourism image relationship.This article through to Hohhot city image research, analysis, to further enhance the Hohhot city image presented scientific, reasonable suggestions. The Hohhot distinctive city image construction, effective publicity and promotion, and strive to seize opportunities, create better development prospect. Hope the research results can provide Hohhot city image construction, communication and city development to provide some ideas.