The Presenting Of Hohhot's City Image In People's Daily(2000-2007)

Hohhot,not only is the capital city of the Inner Mongolia Autonomous Region,but also a historical and cultural city,it has the unique of political status and typicality of national culture.Analyzing the media presenting of image is very valuable.This paper selects related reports in "People's Daily" as samples from 2000 to 2017,analyzing the collected data,then summarizing the characteristics of image of Hohhot City,searching the problems of presenting,put forward some suggestions to optimize the communication in order to promote the development of the city.Through the study we found that,since the new century,People's Daily,with a positive reporting position,various reporting topics and rich reporting methods,showing the image of the government,economy,culture,society,environment and citizens,which is relatively full,stereoscopic and objective,but problems are reflected in the presentation,such as old presenting modes,imbalance image and lack of readers' view.Author puts forward the suggestions that People's Daily should coordinate the overall and important image,innovate the reporting mode and style,and encourage readers to participate in the process of presenting the image of Hohhot.Compared with other researches that focus on media presenting of city image,main innovations of paper are two points: Firstly,the author defined 2000 as time,considering the factors of social-economic development,the focus of national work and national quality level,the result of this research is in accord with the current situation.Secondly,author explores the causes of the city image,which helps to analyze the process of urban formation and development from a more macro view,and further explain the key points and characteristics of media reports about city.