City Image Communication Research Under The New Media Environment

Along with the development of urbanization, urban image of the competition has become an important factor in the development and construction of cities, "image of the economy". Good city image, internal can enhance the cohesion and pride of the citizens, foreign can enhance the attraction and competitiveness of city, this is a soft power of city development.Spread of the new media is the city image, making the popularity of one of the important means. Media as convenient window of people know and understand the outside world, is the main channel to receive information, has shaped the powerful features of the "mimetic environment", can not change the environment, change people’s impression of things. Past the image of the city is spread through in the traditional media broadcast in the form of video city, in the grand narrative Angle of historic buildings and culture propaganda city. Today, the continuous development of media technology, change the spread of the original pattern of social form, even with platform open, accurate, the diversified information services, the advantages of the user subjectification, implements the online interaction, information transmitted by a spread into many times, to enhance the city image communication effect. City image using the new media, more can reflect the development of the city to keep pace with The Times, won the audience’s attention.From the perspective of the performance of city image transmission over the years, the city’s image propaganda and policy do not match, causing the weakening of the city image. Hohhot in recent years, the rapid economic development, improving continuously the livable city, expanding the scope of urban agglomeration, radiation, and so on. In statistical information displayed in the simplification of city image communication content and communication. In the era of information explosion, the media publicity lagging behind the development of the city itself, a drag on the overall competitiveness of the city. In 2013, President Xi Jinping put forward "build the silk road economic belt", a strategy that can have an important impact on the world economy. Hohhot grasslands of the silk road starting point, economic development and spread the image of the city will be the favorable opportunity. This paper devoted to the analysis of how to in the complex and diverse environment, spread the good city image, expand the city’s fame and influence, on express "in" economic development.In conclusion, based on the sina news as samples, the selection of Hohhot as the research object, using the method of content analysis, analysis in the new media environment, the current situation of Hohhot city image communication, on the basis of exploring strategy by utilizing the spread of new media booster city image.