The Analysis Of The Measures Of Government Regulation Of TV Media

TV industry is an important part of Chinese culture industry, development andprosperity of TV industry, is the great development of prosperity in Chinese culture animportant aspect. Along with the continuous development of TV industry, televisionsubject faced major changes have also taken place in the overall environment, thetraditional government regulation way already can not adapt to the current rapiddevelopment of the economy and market conditions. TV industry to sustainable andstable development, must improve the old system of rules and regulations, with newthinking and method to establish effective management model, to form conforms to thelaw of development of modern industry system structure. For a long time, the Chinesegovernment play an important role in regulation of television media, from the50s lastcentury to now, China’s TV industry has experienced the government fullyadministrative control career stage, government leading TV career exploration ofindependent development stage, stage of formation of government support and promotethe television industry, government support and promote the television industryconsolidation phase. In this process, due to its special national conditions in China, thegovernment regulation means with obvious features: the steadfast politicalcharacteristics, industry characteristics of advancing with The Times and thedevelopment characteristics of self-improvement. Compared with the developedcountries in the world of television media system, there is a big gap between China’stelevision industry development, this article from the government’s rules and regulationson the one hand, from "legal system" policy, supporting "supervision system","management measures" three dimensions, compare China and the United States, cometo China in the three dimensions: the disadvantages of imperfect legal system, policy,regulatory, policy content is not comprehensive; The lack of effective citizen groupssupervision and regulation department, TV industry self-discipline mechanism is notsound; Administrative regulation is too "mandatory", control means a single, do notadapt to market economic development, etc. Therefore, in order to set up a scientificsystem of government regulation, promote the rapid development of China’s TVindustry, finally, the paper based on the combination of its own national conditions,draw lessons from the good experience, puts forward some Suggestions forimprovement: system improvement, establish the independence of the governance structure, to vigorously promote the reform of property right structure; Policyimprovements in the legal system, perfect the TV regulation legal system, establishscientific management policy system, explore the implementation of the TV ratingsystem; Improvements in supervision supporting system, strengthen the supervisoryfunction of the public, promote the policy evaluation system work, make good use ofTV industry association supervision self-discipline function; Improvements ingovernance means, weakening the compulsion of the administrative measures andstrengthen regulation type diversity.