Government Regulation Of Television Media Research

In recent years, China's TV media both in the mode of transmission, operation or management mode means has made considerable progress. But behind the television media and prosperity, but hidden with the crisis, the need for a new round of television media industry regulation reform for our TV media industries continue to develop clear institutional and structural obstacles.Although China's television regulation system through a number of reforms, but there is still a "Bureau of Taiwan-one" management model.,"Mouthpiece positioning, business establishment, management do one, four-building," there is no fundamental change in the fundamental mode. Hunan TV, as the country's TV industry leader in innovation, forge ahead and made that national counterparts, "jealous" of the results. However, a local television station as a national reform and innovation of its destined not exceed the institutional environment. Within the system patching its achievements are certainly not last long.Hunan TV's further development, apart from continue to play its own advantages, but also on the television regulation system reform.The most basic principles of reform:legal and policy integration, competitiveness, the combination of public and diversity, technology-neutral regulation combined with prior guidance and supervision after the combination. Reform of the core is the most difficult is the change management system and management mechanism innovation. We should use foreign media developed in the advanced TV media management experience, sum up the lessons of development. First of all, as managers have to completely abandon the ideological era of planned economy and even some backward feudal concepts. Second, the institutional need to "separating the separation of control." Third,In the mechanism of innovation to improve legislation, to regulate the law, and strictly enforce the law, and to establish an independent regulatory agencies, and improve self-discipline mechanism.