Perfect Marketing System Design And Optimization Of Zaozhuang Branch Of The Construction Bank Of China

Along with economic globalization and financial homogenization, the bank isfacing growing competitive pressures. With the constant development of China’seconomy and society, the continuous improvement of the national income, differentsocial groups have different financial needs. In order to ensure effective marketing,product and brand positioning, commercial banks only accurate segmentation of themarket, This also reflects the core concept of people-oriented, market-oriented,customer-centric, personalized (differentiation) and specialization.The main goal of this research is to optimize the development of precisionmarketing system of commercial banks, to meet the bank customer-centric,closed-loop marketing management needs refinement. Definition of targetdecomposition, resource allocation, task scheduling, execution monitoring andmarketing tasksresults of the whole process of the assessment system support.Centralized scheduling of various marketing channels, develop marketingdevelopment strategy in accordance with customer demand. Producting characteristicsand commercial banks, the orderly arrangement of marketing contact with customers.Building customer-centric functions, resource intensive, collaborative automatedmulti-channel marketing and sales system which provide a powerful system forpersonal financial product marketing and sales support.The focus of the system to explore from the target market, marketing programmanagement, marketing programs sharing, the marketing task management,marketing process monitoring design components. By multifaceted research,discussion, and the use of various types of bank data system to collect the targetcustomer characteristics and product demand, market customer segmentation, Withthe advanced database technology, by means of network communication technologyand the modern highly fragmented logistics protecte a long-term customerpersonalized communication, a combination of good system development andbusiness, keep repeated experience, and constantly improving.The design and improvement of the system is to solve the problem of where arethe target customers? How to find the target customers? What kind of bankingproducts held by customers? Which banking products customers will be interested in? How to sell the right products to the right customers? How to minimize the cost inexchange for maximum marketing results,and effectively solute the difficulties ofthe customer identification and product marketing.In conclusion, the design and optimization of commercial banks precisionmarketing system meet the basis of customers’ financial needs differentiated andsolve the blindness of marketing. It improves the competitiveness of the commercialbanks, so as to promote the banking industry and the whole financialthe developmentof the industry.