Platform Toy Design And Research Based On The Localization Designconcept

21st century, the worldwide economic cooperation and cultural sharing makes moreand more obvious trend of international integration in various fields are inevitablyinvolved in the process of globalization. Refracted into the field of design,international design trends affect and constrain the development of the Chinese localdesign style at the same time to promote our design forward. Under suchcircumstances, the localization of design become the focus of attention of the currentdesign community, the design local consciousness and cultural identity is important.Toy design trend of "globalization" as the other design, revealing thousands ofpeople face design style. Compared with foreign countries, China’s toy independentdesign capability and national brand is relatively scarce, modeled on the style offoreign design and lack of local design style. The topics selected new toy categoriesin the context of contemporary popular culture-platform toys for the study, try toexplore the feasibility of its locally designed based on the perspective ofglobalization. This thesis focused on the on platform toys localized designmethodology. First, based on the perspective of globalization define the localization,localization of design ideas and trends grasp on this basis; Second, comparativeanalysis on the of platform toy background, properties, and the status quo at homeand abroad, the integration of local culture platform toys designed to promote theadvantages and necessity of cultural elements in traditional Chinese toys refining,integration with the international design advantages; Finally, consumer demand andmarket conditions and rationalization of design methods and processes and designpractices. The paper aims to provide some theoretical reference, as a platform for thedesign of toys localization process for the formation of China’s domestic platformtoy brands and traditional Chinese cultural heritage humble heart.