The Research On The Application Of Southern Fujian Regional Culture Elements In Packaging Design Of The Local Product "Xiaji"

By inheriting the traditional Chinese culture and absorbing diversified foreign cultures,Southern Fujian gradually formed a unique regional culture in the process of territorial shift and expansion and ethnic integration.The aims of this study were three-fold.First,we took the local products' package design as the research subject and identified Southern Fujian culture's components in the packaging.Then,we tried to refine and extend the typical visual elements for regional culture in Southern Fujian based on these identifications.Finally,We hoped to integrate appropriate design methods,enrich the expression forms,and lay a solid foundation for exploring novel design inspirations and opening more possibilities for the intrinsic forms of regional culture elements in packaging designing.We believe this study will enrich the contents of package design and highlight the regional features and enrich cultural connotations,which will contribute to boosting the inheritance and development of regional culture in Southern Fujian.In the first chapter,we mainly aimed at analyzing the packaging design of the local product "Xiaji".Firstly,we gave an overview of the current research contents and methods.Then we analyzed the inspiration source and significance of regional cultural elements in the designs of "Xiaji" product packages.In the second chapter,we applied field research on the regional culture of Southern Fujian and proposed a refined definition and classification.Meanwhile,we explored the concept and element structures in packaging and performed a correlation analysis between the regional culture elements and the package designs.The third chapter presented an analysis on the application of regional culture elements in the package design of "Xiaji",which mainly interprets the reference and refinement of architectural form and the deconstruction and reconstruction of Hui'an-dress elements and the excavation and transplantation of folk art elements.The fourth chapter discussed the cultural,aesthetic and economic values of integrating the aforementioned cultural elements in "Xiaji" packaging.In the fifth chapter,we concluded and discussed the prospects of this thesis.By taking the regional culture elements in Southern Fujian as the research subject,this study chose the most representative regional culture elements for sorting out and classifying.It then summarised the fine line drawing and colours,which formed element resources for the higher-level creation.Moreover,this study also provided appropriate references,reorganization and expression for visual elements and presented the advantages of visual elements and material carriers to realize the perfect combination of regional and modern design concepts and expand the development space of package for the local products.Through the combination of the regional culture elements in Southern Fujian and the package design of the local product,we aimed at extending the cultural "meaning" and inheriting its "essence",and then condensed the regional cultural symbols into visual material forms,which brought new vitality into the continuation and promotion of the regional culture.Meanwhile,the study valued the importance of aesthetic consciousness and put the modern humanistic care on the packaging design to show the charm of regional culture.With promotion in connotation and breakthrough in style,the study inherited the essence of regional culture.It conformed to the value orientation of contemporary people to obtain good social benefits and create more economic values.