Application Of Packaging Design For Local Specialties Under The Influence Of Gan Culture

The packaging design of local specialties can well reflect regional cultural characteristics and also help spread local culture and expand communication channels.So the packaging of local specialties should combine regional culture to extract cultural elements and integrate them into the design,playing a role in expressing regional culture and establishing brand image.Therefore,this topic takes the application of regional culture in the packaging design of the "Xunyanglou" brand tea cake as the theoretical basis,and the local specialty Jiujiang tea cake as the practical research object.It explores the regional characteristics of Gan culture and the concept and definition of local specialty packaging,and conducts research and analysis on domestic and foreign local specialty packaging design.In order to facilitate a systematic and complete research project,the packaging design of the tea cake brand "Xunyang Building" was summarized through case analysis.In the practical part,the packaging design positioning of the "Xunyanglou" brand tea cake was clarified,and the packaging design practice was carried out by extracting Gan cultural elements through illustrations.I hope that the organic integration of Gan culture and the packaging design of the "Xunyanglou" brand tea cake can provide some reference and theoretical basis for the personalized research of the packaging design of Jiujiang tea cake and local specialties.