| The rapid development of the automobile industry，Give a stereo parkingconstruction provides the material basis for the development of，On the other handalso generates driving force for sustainable development of。Social situation，Parkingproblem causes social life problem is very serious，For stereo parking apparatusprovided capacious market demand。This article from the solution of the socialproblems of the macroscopical perspective， To stereo parking project marketdevelopment strategy as the object of study，Marketing management theory，The useof market research, analysis of SWOT, buying behavior analysis and other researchmethods，From macroscopical economy and regional economic development, marketdemand, capital constraints, economy of scale, supporting condition, technologycondition, land resources and other factors on the impact of the scale of the projectand other aspects，Market environment analysis，Discusses the project marketsituation and market environment，Project development trend and market demandanalysis, detailed market demand and to identify the main factors influencing thescale of the project，Stereo parking project marketing strategy research。Based on the current state of macroscopical economic situation, parking policiesand the Northeast market demand characteristics and development trend analysisbased on，In-depth study of the current economic situation of the operation of " twoheavy stereo parking lot " project feasibility，Analysis of the project with opportunityand challenge；At the same time, in Jilin province with two heavy machinery limitedcompany ’s internal resources and capacity analysis based on，Summarizes theinternal advantages and disadvantages。In the Northeast first-tier cities parking marketsurvey, collect a large amount of data, the parking demand distribution are analyzed in detail, thus determining the two heavy stereo parking project market positioning,and referring to the successful experience of construction of parking manufacturersfor " two heavy stereo parking " project marketing plan frame, and the marketing planhas carried on the detailed argumentation, determines the final scheme optimization.The design of marketing strategy, the pursuit of theory to practice, widely used avariety of information and analysis tools, and logically follow the modern marketingtheory and application of the basic procedures, make the marketing scheme hasstronger maneuverability. Discusses the selection of target market and marketpositioning, marketing combination strategy, marketing strategy implementation andcontrol, analysis of the project the main investment and financing mode and financingability. In the project marketing mix strategy, discusses in detail the product portfoliostrategy and project price and financing strategy, channel strategy, project projectpromotion and promotion strategy etc.. In the marketing strategy implementation andcontrol part, discusses in detail the human resource security and financial andfinancing support, to provide products and service after sale. This article through tothe Northeast parking situation analysis, determine the main direction of managementand business combinations, based on this proposed project marketing plan, to guidethe project ’s market development work, to the successful operation of the project haspractical significance. The stereo parking project market development strategy for thestereo parking project promotion, to solve the urgent problem of parking has strongpertinence and flexibility, with effective application, to promote the national autoindustry and car industry’s healthy development, has the very realistic, but also for thetwo heavy industries stereo parking equipment sales provide a feasible referencestrategy. |
