Strategy Of Corporate Marketing Mix MJ Parking Equipment Market

With the rapid development of socialist economy, people’s living standard continues to improve, more and more families own private cars, and car travel as people living and working in the first, hand car popularization and use to bring convenience to people’s work and life, but on the other hand, the city more and more crowded, city planning and land more and more refined, contradiction sustained rapid growth and city parking supply and demand of automobile consumption demand insufficiency further intensified, brings a series of social problems. China to solve the parking problem is generally through the establishment of city underground parking garage, but with the increase in car ownership, underground parking garage space have been unable to meet the parking demand, so parking mechanization, three-dimensional, intelligent facilities be imperative.Intelligent non avoidance parking equipment not only take full advantage of the city space, but also overcome the other parking equipment access to wait for a long time, high energy consumption problems, to provide convenient access to car free, low energy consumption for the user to avoid parking equipment, effectively improve the utilization of land resources in the city’s rate, saving land resources the maximum, to improve the city traffic problem, improve people’s quality of life, the increase of employment also plays a certain strength.In this thesis, parking equipment MJ company as the research object, carries on the overall analysis of the development status of parking equipment production industry in China market, combined with the actual situation of MJ enterprise development, analysis of parking equipment of MJ enterprise market competition environment, enterprise of MJ of parking equipment to carry out marketing problems analysis, using the theory of STP, Potter five competitive forces model and STOW analysis method, and puts forward some countermeasures and suggestions of enterprise MJ stereo garage equipment marketing combination strategy.