Df Current Situation And Countermeasure Of Mechanical Parking Equipment

This thesis gives a brief introduction of the types and characteristics of mechanical parking equipment and its developing history at home and abroad. A deep study is made on the industry environment it belongs to, the competition situation, the types and behaviors of its buyers. Then the author focuses on the present operation situation of the mechanical parking equipment in DF Corporation. Through an objective analysis of the resources the company have and its capabilities, the author examines the operation difficulties the company is facing now and suggests two effective strategies to conquer them at the end, namely setting-up of new operation mode and flexible operation styles.With the rapid development of our national economy, parking issue has become to be an obstacle in the way of traffic improvement in large cities. In order to save land and increase parking berths in limited place, mechanical parking equipment has been the main trend in large cities due to its small size, parking safety, flexibility and removability.Mechanical parking equipment is now just on its innovation and growth stage in its lifecycle. It characterizes itself with the unbalanced development among different areas, with several developed metropolitans taking up almost the majority of markets in our country. Corporations should adopt appropriate competition style according to the area it belongs to. In addition, the competition in this industry turns to be on the trend of oligarch monopolization, with 10% top big enterprises taking up 70% of the market quotients nationwide.The purchasing market of mechanical parking equipment differs from consumer market in some characteristics such as too many decision-makers, long-term of purchasing, easy to change of decision effects and etc. So companies must make up its own operation policy in accordance with its market features. And at the same time, a well-trained sales team must be set up for organizational order.To survive in the furious competition, DF Corporation must not only recognize the chances as well as the threats the changing of outside environment brings, and its advantages and disadvantages to know for sure its status in the competitive market, but also adopt flexible operation mode to explore new market effectively after analyzing and studying the target market.In addition, a license system is adopted in the entrance of industry, and mechanical parking equipment has been classified into the special equipment. As a result, the mainframe market becomes the battle field among big enterprises, leaving the submarkets of after-sale service and maintenance unexplored and with no competition. As a middle and small sized company in this industry, DF Corporation should explore these two submarkets and it surely can benefit the company on its operational development.The management mode of a company must go along well with its need for operational development. It is essentially important for the company to get rid of the obstacles in the management system and to change its management mode according to the outside environment and its own condition.This article reminds the corporations in this industry to learn more about the environment and competition characteristics of industry, and to come up with competitive working pattern and effective strategy to explore new market. Companies should also adjust its management system to satisfy the need for operational development. Only these can make them survive in the competition and develop with the whole industry. And it serves as an guide for those companies that have just had an green hand in this industry.