Research On Optimization Strategy Of Supply Chain Management For Loudi TK Supermarket

With the stable development of rural economy and improvement of peasant income in China, super-market has got speedy development. Now super-market has been the main shopping place in its rural areas. Supply chain management is one of major methods applied in competition of various enterprises now.Taking TK chain Supermarket in Loudi as an example, combining with practical situation and basing on the theory of supply chain management, this paper discussed the present operation conditions of TK’s chain supermarket and analyzed the existing problems and their causes in its supply chain management and then put forward the solution strategies.In supply chain management, the quality guarantee of product itself may make it enter the market quickly and be favored by consumers. Thus ensure the agility from the first link of whole supply chain. On the quality guarantee of farm product TK Chain Supermarket, such optimized solutions may be applied:forming a system of quality guarantee; making management standardization and management flow programming; building a highly efficient and sensitive quality information feedback system and using science and technology in the normalization of farm production. As for the problems of purchase decision, the following optimization strategies may be taken:recording stock well and saving relevant data; recording and managing purchase information case by case; improving information management and using compute software to assist decision. Logistics is a most important link in supply chain management of TK chain supermarket. Aiming at the problems of logistics, its optimization may apply the following solutions:improving the knowledge of all staffs to cost of logistics and distribution; build high efficient distribution system; perfecting accounting of distribution cost; increasing technology content of distribution center and building modern and informationalized logistics system.Applying supply chain management in rural chain supermarket can make it satisfy customer’s requirement better by supplying abundant, safe, healthful and price reasonable product and improve live level of farmer. Also it will have important effect on improving competitiveness of rural supermarket, and fit requirement of new rural construction.