A Study On Business Model Of Clothing Of Shandong YZ Supermarket Chain

With the process of international economic integration, International retail giantsrapidly land Chinese market. They will bring opportunities to the local retail industry andpromote local development of supermarket chains. In order to improve the consolidatedgross profit margin, the local chain has been actively developing a new category to findnew profit growth point and supermarket clothing is one of the main measures.As Shandong’s largest and best-performing supermarket chain, operating model of theYZ supermarket clothing is unique and plays an important part of reference on the operationof the other local supermarket chains. This paper firstly analyzes the current basic overviewof the local supermarket chains, finding the supermarket chain’s lower gross margin andprofitability is relatively poor. By analyzing the status of the local supermarket clothingbusiness, from a realistic point of view, supermarket clothing business is far less than therequirements of the development of supermarket chains and how to better operate thesupermarket clothing needs to further breakthroughs in thinking, changes to the businessconcept and through supermarket chains increasing in gross margin to improve its overallcompetitiveness, which is the purpose of this study. Followed by analysis of the operatingmode of YZ Company’s supermarket clothing, summing up the practical basis of this modeof operation through the establishment of the SWOT analysis model and drawing oninternational experiences and practices of the retail business.In this paper，we believe that the development of supermarket clothing must be takento a new operating management, the implementation of brand’s R&D to buy thedistribution and the Alliance purchasing. Finally, the integrated use of three operatingmode is the new development model of YZ supermarket chain apparel in the future. Inorder to help YZ supermarket chains to improve the comprehensive competitiveness andpromoting its healthy development of large-scale expansion process.