Research On Risk Assessment Model Of Supply Chain Based On Domestic Supermarket

Supermarket chains refers to a number of supermarkets which show the different categories of goods in the form of an openly operations and provide a unified standardization of service to customers at the same time. The standardization of appearance, the normalization of personnel management and the integration of sales service make the supermarket chains has become more scale. They launched a large-scale retail “Circulation Revolution” depend on the low-cost, low-margin, high-turnover retail business model. From the beginning of reform to the present, the supermarket chains developed rapidly while the gap among different brands supermarket chains is decreasing in terms of scale, efficiency, power, fame, etc. And the node enterprises on supply chains are interlocking, which will leads to the supply chains rupture when any node enterprises in trouble. The effect of the rupture that brings to the supermarket chains is unpredictable. In an increasing competitive situation while the gap is gradually narrowing present, the competition of supermarket chains becomes the competition of supply chains. How to reduce the risk caused by supply chains issues and stand out in the competition of supermarket chains has become a realistic problem which is urgent to be solved.Based on this background, the paper develops a supply chain management assessment model which is suitable for supermarket chains. And the paper is on the basis of supply chain management and the risk management as the main line. Taking the domestic supermarket chains as the empirical research object to validated the model by fuzzy comprehensive evaluation method. Through the analysis of the results, we found that in the largest proportion, the domestic supermarket chain of supply chain risk factor is environment, the second risks are information technology and products supply, and we calculated the supply chain risk at a moderate level. The decision makers of supermarket need to take attention to it. According to the relevant results, we make some suggestions to avoid supply chain risk of supermarket chains.The paper is divided into the following several parts: it introduces the research background at first and discusses the importance and necessity of research on supermarket supply chain risk. Then put forward the entry point of this paper based on the literature review in the present situation of domestic and foreign scholars for the study of retail supply chain, and conclude the theory of supermarket supply chain risk management briefly, which include basic knowledge of the supermarket supply management and risk management. To analysis the sources of the supply chain risk through the identification of the node enterprises on the supermarket supply chain. Designing the supply chain evaluation system according to the sources of supply chain risk and predicting supermarket supply chain risk through the entropy weight method and fuzzy comprehensive evaluation method. Under the analysis of the result, we get the initiatives to avoid supermarket supply chain risk and the research conclusion. At the same time, we make the prospect of the research development direction in the future.