A Study On The Supply Chain Management Of Wuhan Zhongshang Commercial Supermarket Chain

Since the early 1990s, the retail trade which plays an important role in Chinese national economy is fully developed with a rapid growth. From opening retail trade of our country to the outside world, many world-famous foreign retail enterprises were attracted by the vast sales market and abundant labor market of China. As a result, foreign retail enterprises such as Wal-mart, Carrefour and so on grabbed Chinese sales market one after another, causing a lot of challenges to retail trade of our country. The key how to contend against world-class retail giants lies in enhancing the core competitiveness of Chinese retail trade. Additionally, how to reform and promote the supply chain management system of Chinese retail trade are not only the edge tool for enhancing the market competitiveness, but also the core strategy of engaging in retailing chain business. Thus the supply chain management of retail trade is discussed in this paper, and hopes to provide beneficial materials for the others.This paper introduces the concept, character and purpose of the retail supply chain management. Also, it compared the status of supply chain management which was used in the large supermarket chains of developed countries. It introduces the essence of supply chain management theory and research methods which is compared to traditional management methods. The character of retail supply chain management and the factors which should be considered during the process of its establishment are analyzed. Wuhan zhongshang commercial supermarket chain is studied as the typical example in this paper. The specific practices of taking supply chain management by Wuhan zhongshang commercial supermarket chain is introduced. Meanwhile the current situation and existed problems of the supply chain in this given supermarket are analyzed. It points out the effect of these problems occurred in supply chain on the economic benefits of Wuhan zhongshang commercial supermarket. On this bias, the running conditions of supply chain management in Wal-mart and Carrefour which are both world-wide chain super-markets are further analyzed. From the compared analysis, the points which can be used for reference are employed. At last, ameliorate advice and exact thought of forming more consummate supply chain management system for certain chain super-market are proposed.