Shanghai Port Container Co., Ltd Logistics Strategic Research

With the development of economic globalization, China has been a member of WTO. Logistics is becoming a symbol of developing scale. It supplies base motive to support civil economic development, and brings deep effect in world economy. Logistics is attached more and more care. It is looked on as the 3rd profit headspring. Port is not only connection point of international trade, goods storage and distribution center, but also becoming an important part of international goods transportation world economy. Port enterprises have turned an important of logistics. It' s an important node subject to develop port logistics.This text regards Shanghai Port Container Co., Ltd. as the research object. From the points of economic globalization, national economic and regional economic development, port trade development tendency, SPCCO' s geographical position and hinterland economic situation as well as periphery port major competitor, the outside strategic environment of SPCCO is analyzed systematically. And the inside strategic ability of SPCCO is also analyzed in detail from a lot of respects, such as enterprise' s key competitiveness, human resources, business state, organize management system, course situation , etc.On this basis , the author applies the strategic basic theory, including Michael Porter' s five-strength model to analyze outside environment systematically, EFE matrix, IEF matrix and SWOT analytical method, to analyzes the exterior and interior circumstance of Shanghai Port Container Co., Ltd and the feasibility of developing logistics.. The choice of developing port logistics, especially part container logistics service, will support port' s traditional dock services effectively and strengthen the kernel competitive ability of port and is the only choice in intense competitive circumstances. Furthermore, the author put forward the strategic mentality of the developing logistic, and the relevant measures to reach the goal basing on the circumstance and the resource of Shanghai Port Container Co., Ltd.Unity and coherence in writing this theory combine with reality , apply enterprise' s strategic research to practice strategic management theory, use the abundant market research to carry on deep analysis and study as the prerequisite , make formulation and implementation suit...