The Boston Matrix Analysis Of Xiangxue Company’s Business Development

The pharmaceutical industry in China is a very important special high-tech industries, which consists of advanced science and technology of traditional industries and modern industrial integration, and the people’s daily lives and auxiliary car dependency, not only has a direct relationship with the health of citizens, but also about social stability, economic development, China has become the fastest growing economy in the development of the industry, its growth rate for years maintained a double-digit, has become an important part of the national economy, has great potential for development, especially being as "national strategic industry" for the development of Chinese medicine. Chinese medicine manufacturing industry has huge market potential and development of space industry, product margins are relatively high, strong profitability, China’s pharmaceutical industry is strong momentum in the horse dark horse."Twelve Five" and even "Thirteen Five" period, will be the golden age of Chinese medicine manufacturing industry, the overall favorable domestic and international environment facing the industry of medicine, which will be the industry promising golden period of strategic opportunities, it is also the adjustment and reform upgrading the critical period.This thesis will be produced in pharmaceutical manufacturing private listed companies Xiangxue Pharmaceutical Co., Ltd for the study, the company’s main business expand research and analysis, correlation-based theory of strategic management, strategic analysis tools as well as the Boston Matrix the core theory of marketing the product life cycle theory and the theory of diversification strategy Xiangxue Pharmaceutical Co., Ltd company’s main business classification, data analysis and summarized, the problems found in the business development strategy puts forward the author personal views and opinions, as Xiangxue Pharmaceutical Co., Ltd to develop competitive strategies provide a reference for the future period of time, so that enterprises can better understand ourselves, our management resources were reasonable and effective distribution, which for a century medicine manufacturing companies to build corporate brand, promote the development of the industry, and so has a certain significance and practical significance. In order to better achieve the purpose, according to the characteristics and requirements of the research problem, we use qualitative analysis, theory and reality, Internet inquiries and information retrieval, literature studies, comparative analysis, case study methods the integrated use of a variety of methods, research and demonstration.