Hamilton Electric Appliances Product Design And Development Management Process Reengineering

Hamilton Electrical Appliances Company, a famous North America small household appliance supplier with a history of more than100years, has been purchasing goods from China for over20years. Under the intensifying competition of small household appliance industry, in2006, Hamilton Electrical Appliance Company closed its last factory in Mexico. Since then, Hamilton Electrical Appliances Company purchased all the goods from China, and at the same time, it devoted his mind to develop high value-added product, and build its brand. But with the growth of competitors, the rise of Chinese labor cost and the appreciation of RMB etc, Hamilton Electrical Appliance Company faces the unprecedented challenges. Under this kind of situation, only by reengineering the product design and development process, continually lowering the cost, bringing about creative products to meet market demand, advancing the product update ratio and putting goods on the market in a faster and more effective way, can Hamilton Electrical Appliance Company keeps its continuous competitiveness.This paper analyses the following issues in detail:the challenges that Hamilton Electrical Appliance Company faces, the current situation of product development and the existing problems. And on the basis of the theories of process reengineering, modern product development management and project management, it optimizes the new product development process of small household appliances. The innovative new product development process emphasizes a clear strategy of new product development, full prophase preparation of new product development, effective and timely stages of review and decision-making, balanced matrix development organization managed by Concerto, as well as the right apply of product development tools. At last, we carried out the new product development process in Hamilton Electrical Appliance Company. It showed that the new product development process can find out the best opportunities, define product with good market, improve the level of new product and the utilization of development resource, shorten product design cycles and reduce the cost of product development and design.