Daheng Product Development Process Reengineering Study Based ODM Mode

The domestic ODM companies have entered the market late, small size and the limited size and the level of R & D team contrast foreign ODM companies. In general, the domestic ODM companies can often profit organization of production in the case of low-profit, and are willing to take some R & D risks. In comparison, foreign ODM companies, especially large companies are generally reluctant to accept this custom orders, mainly because their profits too low, they tend to be more willing to accept standardized products. Especially external customers of electronics manufacturing ODM, they only pursue "good, fast, cheap", but this speed, cost, quality requirements are increasing of the customized project. Thus, it generated a lot of difficulties for the domestic electronics manufacturing ODM Company. On the one hand, the threshold of technology is constantly reduced, previously only you can make the product, and now no longer exists. There may be a township enterprises, several R & D personnel to complete the design task, due to the small size, simple to manage, they are naturally low cost, but does not have any advantage compared to ODM company. On the other hand, when ODM company bigger, it will face more brutal market test. They are content with some low-end products in the past, but also good as long as the work efficiency, product quality is higher than small factories workshops. Now, in order to get large single foreign investors, it is necessary to participate in global competition, they must lay the international market, facing opponents are powerful multinationals. So the domestic electronics manufacturing ODM Company’s research must be recycled in accordance with their development process characteristics of enterprises. The article is from the actual combination of theoretical analysis of the ODM development processes were analyzed based on its own characteristics of Daheng Group.Through practice, we have built up a set of effective R & D management process, which not only makes their own benefit, but also available for larger and still in the relevant reference for the rapid growth of the electronics manufacturing company into use in ODM project.