Content Planning And Marketing Innovation Of Fine Books In The New Situation

Under the new situation, the rapid development of modern publishing technology, electronic reading methods continue to level, the publishing industry also started a group, the industrialization process. The traditional book publishing industry in the internal and external changes in the status quo, the new media age book publishing industry with the change of media communication presents new features based on digital technology to emphasize the integration of audio and video plus text messages, and more emphasis on the underlying network technology interaction between media and audience. Faced with fierce competition in the market, there have been some Herd book industry imitation, vulgarization books crowding the book market, poor school quality, the lack of quality awareness of the situation, In order to be consistent with changes in society, the industry must adapt to the premise on the basis of the give full play to the advantages of content, and actively carry out content planning, content editor of books further escalation in the amount of information and content of the planned topics of books on the depth of excavation, after using digital platform to expand the ability to edit the new, clear content localization efforts in the depth of content that content planning towards digital direction. Combined with the actual start marketing their innovative marketing, and to carry out cooperation in the network marketing media, the borrowing microblogging advantages micro-channel and two-dimensional code, while strengthening the film and interactive books, expand marketing innovative thinking to neutral in the fierce competition in no place. This article launches the elaboration from the following four parts:The first chapter discusses the overall reading paper books now environment, new media era the traditional publishing industry in the group and industrialization of new technologies and actively to interact with readers, the traditional reading and combining modern digital technology.The second chapter is divided into three sections. The first section discusses what is fine books, and gives several characteristics. Section Ⅱ of the macro outlook of the social significance and cultural values of fine books. Section Ⅲ analyzes the publishing quality books of all kinds of difficulties and problems.Chapter Ⅲ cases actual content of fine books planning to make a detailed idea, namely to meet the needs of readers from the perspective of health, to improve the content and quality of book editors, adapt to the new media era books topics planning, hand the new media, the depth of the development of content related elaboration.The fourth chapter outlines the development of Internet and new media in today’s fast, quality book marketing innovation. A typical case to analyze through the microblogging network marketing under the micro-channel, two-dimensional code, a variety of new forms of media combined marketing ideas; by allowing readers to experience different ways to improve the appearance of the book; emphasis on interaction with other sectors to market, such as:video, high-quality companies, hotels, advertising companies, gift companies.