Research On Online Digital Marketing Optimization Of Books Of A Publishing Press

With the development of digital technology,the continuous growth of the book market,and the impact of the new crown epidemic,online sales have gradually become the mainstream of book sales.How publishers can occupy more market share in online marketing has become a hot spot in the publishing industry.This article mainly focuses on the digital marketing of online books of Publishing House A.First,it explains the research background,purpose and significance of book digital marketing,and then summarizes the literature at home and abroad,and introduces the relevant theories of digital marketing.At the same time,this article introduces the basic operation status of A Publishing House,including the company profile and current operating status,and analyzes the online digital marketing environment of A Publishing House's books from both internal and external perspectives.Secondly,this article analyzes the online digital marketing status of A Publishing House's books from four aspects: brand marketing,content marketing,channel marketing and interactive marketing through survey data.In-depth interviews were conducted with the management personnel in charge of marketing in A Publishing House,combined with the statistical data to analyze,and summarized the problems encountered in A Publishing House's current online digital marketing process.Thirdly,this article is based on the 5A model in digital marketing theory,using the four elements in the 5A model as a breakthrough point,using questionnaire surveys and other methods to conduct data statistics,combining actual conditions and industry success stories,from brand,content,channels,and interaction these four aspects.And the specific optimization plan for the online digital marketing of books of A Publishing House is obtained through analysis.Finally,this article formulated a specific implementation plan and related safeguard measures for the A Publishing House Digital Marketing Optimization Plan.It also clarified the deficiencies of the research and the prospects for the future,hoping to provide reference experience for the domestic publishing industry and even other industries' online digital marketing through the exploration of the online digital marketing plan of A Publishing House.