Development And Promotion Of Shuren Education Publishing Center On Digital Textbooks

The development of information technology and innovation,Multimedia new ways of reading,such as online reading,mobile reading and downloading,have emerged,and have changed or are changing the way people live.The promotion and application of digital technology,accelerated the process of digital education,promote the reforms of the university talents training target,puts forward new requirements to the use of teaching materials,which makes the traditional paper textbooks facing unprecedented challenge and change,in the new period colleges and universities teaching material must stick to education reform demand,to keep pace,to adapt to the students and teachers,reading a new way of learning.To sum up,the digital publishing of college textbooks is imperative,which is the research content and significance of this thesis.Taking shuren education publishing center of digital textbooks published and shuren digital education platform construction and operation as the research object,focus on the current situation and the reform of college teaching material industry increasingly fierce competition situation,the present status of publishing center,product characteristics,market demand,the marketing mode and teaching materials for the construction of the digital publishing and digital education platform for publishing center of brand image,the influence of the sales analysis,etc.This paper is divided into six chapters.In the first chapter,the research background,content and significance,research methods and ideas are introduced and analyzed in detail.The second chapter publishing center,and researches on the marketing environment,through to the publishing center is introduced,the macro environment of the publishing industry is facing,digital publishing development present situation and facing problems,demand and development of university digital textbook,shuren education digital textbook publishing center development necessity in-depth and detailed study is made on several aspects,such as,played an essential role in the full text.The problem of the third chapter is the second chapter puts forward the solution,namely the development of the digital teaching material,determine the development strategy,and the tree of the establishment of the digital education platform and the function,teaching material collection and integration of digital resources,digital resources and cultivating the development of digital education platform planning and so on three aspects has carried on the detailed introduction and planning.The continuation of the fourth chapter is the third chapter content,will publishing center of digital textbooks to promote a series of strategy,,and in the fifth chapter expounds the publishing center for the smooth implementation of this study has the safeguard.The sixth chapter summarizes the completion degree and achievement of the research.The publication of the digital teaching materials is the history of science and technology and the development of information technology products,is adapt to the contemporary education reform and education conception update new things,whether in improving the students' learning efficiency,increase teaching material abundance,or on a reasonably environmental causes,show the advantage of its cannot be neglected.This paper chooses this content to carry on the research on the one hand it is representative,the prospective development trend;On the other hand,it is the fact that this is the real thing that we have experienced,and it is the product reform that the company has carried out in response to the development of The Times.