A Research On The Establishment Of The Industrial Design Networking Service Platform For Small And Medium Enterprises In Changsha/Zhuzhou/Xiangtan

As the growing-up plan of the middle part of the country being proposed, the economic development of the city group of Changsha, Zhuzhou and Xiangtan has decisive effect on the booming of the economy of Hunan province. Rapid developing of SME will become a crucial act towards the economic system reformation and industrial structure adjustment. Industrial design is a vital part during the stage of SME independent innovation, and utilizing information network on the effective integration of the industrial design resources will have strategic promotion on the innovative development of the economy of the city group.Taking SMEs of the city group as its subject, and choosing industrial fields such as medical care equipment, electronics technology, instrument and equipment, toy for children, applications for kitchen use and so on, the essay points out the demand of industrial design service platform of SMEs through scientific research method and effective sorting out of the questionnaire, and consists of status analyzing of five aspects including the recognition of industrial design, talented people of enterprise industrial design, new product R&D, intellectual property protection and peripheral industrial chain. Besides, the essay also conducts research on the local design resources and some designer outside the province to find the status and features of those design resources.While using business model of domestic and overseas SME network service platform as reference, this essay analyzes in detail the main services, website work flow, profit model and credit model which are suitable for SMEs of the city group with the demand of industrial design service network as its core and the combination of local and design resource of other province. And all of them will be reflected in the website construction on knowledge system of information framework.According to the illustration of this essay, some adoptions will be meaningful for enhancing SMEs’product competitive ability and upgrading the enterprise brand image, including application of information networking, improving SMEs’recognition of industrial design, providing proper design service resources, strengthening awareness of intellectual property protection and offering effective information of industrial design supply chain.