The Study Of The Collective Memory Of Post80s In The New Media Age

The collective nostalgia of post80s though is a social phenomenon which appears in recent years, but the study on this phenomenon involves sociology, psychology, aesthetics and other disciplines, the number and achievement of the study is rich. Because I’m major in communication, so I want to use the communication point of view to analyze and study the social hot spot, from different angles of view to learn the collective nostalgia phenomenon of post80s. Today’s era, from the media perspective, can be called the "new media era", the new media compared to four traditional media: newspapers, broadcasting, television, outdoor, is called "the fifth media". New media is mainly composed of mobile media and network media. The characteristic of new media era is interactive, instant, equality, multimedia, convenience. The collective nostalgia of post80s is originated in the network, in the new media era, what is different of the collective nostalgia activities compared with previous nostalgic activities, what are the characteristics of collective memory collective nostalgia and how to construct and reveal what kind of impact for post80s is the main content of my research.The first chapter is the introduction, mainly to explain why I choose the topic to research, and to find the origin of the thesis relates to the collective memory and in the new media era, which are two main concepts in my paper; also to describe the research ideas and research methods of this paper. The second chapter is mainly on collective nostalgia of post80s researches, collective memory is the formation of collective nostalgia in the activity, and the premise of collective memory is to study the collective nostalgia. I need to find more specific and clear definition of the concept of after80. The third chapter mainly studies the construction of collective memory, first to define the concept of collective memory of post80s, and then analysis which is the real carrying of the collective memory of post80s, the way in which show what is memory after the collective memory of the theme, as well as media for the collective memory of post80s construction and maintenance, and abandon the collective memory of choice. The fourth chapter mainly to construct a specific and typical the collective memory of post80s,"Li Lei and Han Meimei" as the analysis basis, try to establish a new media era of collective memory construction and maintenance mode.