Collective Memory Construction From The Perspective Of We-media

Collective memory as groups Shared memory, an individual is collective identity and group cohesion, the important factors is important content in the spirit of ethnic cultural heritage. As a sociological concept, born with the construction of collective memory. Under the traditional sphere, elite, official archives and the construction of the mass media acts as a collective memory officer. They follow certain value theory, construct the represent the collective memory. However, the Internet, in particular We-media era, make the collective memory has never been so prosperous and so fracture disenchantment. We-media impact the traditional elite, constantly challenge the authority of official records, break down the monopoly of traditional media. We-media channels has become another kind of memory, in time to wipe out the media space, to create with the official narrative, the mainstream ideology in parallel and even conflicting memory space. Construction from the collective memory of three dimensions: memory location, narrative framework, represent the mechanism analysis of media technology in the separation of powers, disruptive changes of time-space, the update of narrative framework for building a collective memory of a more comprehensive. At the same time, the We-media age connection and the threshold of the voice is extremely low, in control, symbol generalization perspective, narrative text of collective memory disorder, breakage of collective memory and indigenous collective memory affected by the impact of globalization, etc. With the development of the We-media, the construction of collective memory will tend to specialization and globalization.