Study On China Press Website Construction

As the so-called "fourth media", the internet not only has so muchinfluence on the transformation of the traditional medium but also becomes anew social formation because of its rapid development. Especially for thesetraditional presses, with the help of internet, creating the websites has been acrucial and effective way to develop the digital publishing and rebuild itself inthe network environment.The traditional press has always been the most important part of modernpublishing system, therefore, it’s website construction would directly affect theadvance of the whole publishing industry. And in the recent years, the Chinesegovernment and all sorts of practitioners have pay close attention to thisindustry condition which is the core of study.Because of the press website is the intersection of the internet and digitalpublishing, the writer firstly review their development history as the two mainwriting clues. And then, linking these two lines by means of web functionexploitation, the writer would divide the developmental stage of the presswebsite in China which could be the third line. After that, the websiteconstruction of Chinese traditional presses would be investigated on the basisof dissemination capacity. Finally, combining the monitoring data and results ofChina news and publishing industry site selection from2009to2011, the writerwould analyze the developing trend of press website in China and try to putforward some advices.