A Research Of Exploitation Of The Function Of Publishing House Website

Internet is a revolution in information technology and takes both opportunities and challenges to the medium industry. It is a realistic issue to integrate publishing resource by using new technology and new methods to promote the traditional publishing industry in era of internet. In this circumstance, it is reasonable to pay more attention to the construction of publishing house website. However, the publishing house websites work not so well in China. This paper is to research and specify the publishing house websites in China systemically. It also comparatively surveys the effective mode of foreign publishing house website and makes a compassion between the publishing house website and the press website. Through these efforts, this article makes further expatiation of function of publishing house website in four aspects: information publicity, affording service, e-business and network publishing. In the end, the article present some ideas and suggestions to develop these functions based on the actuality of publishing industry.