Study On Dissemination Capacity Of Publishing Website Based On Web Traffic Data

Publishing websites is the basic point for information transmission andbusiness of publishers. Internet is an information transmission environment,combining publishers’cultural inheritance and diffuse knowledge with it, thefundamental aim is to promote dissemination capacity of publishing website asa medium. This paper divides communication process by stages, then observecommunication effect through user reaction behavior with user’s attitudeformation change as starting point.In this paper, the first step is to expound the significance and overview ofwebsite evaluation, analysis the publishing website evaluation. Then define thecore concept and explicate the affect of web traffic data, its function on study ofdissemination capacity. Depend on it, the hierarchy and the model constructed.On the third step, the data is mined under the indicator system by embeddedcode of website. On the last step, the solution to promote disseminationcapacity is offered, and the Theoretical and practical significance issummarized.