The Research Of CRM On Paas&Saas And Its Application In Enterprise

The company pay more attention to the management of customer relationship, andbecome the important resource for the construction of modern enterprise corecompetitiveness, because of the competition of modern enterprise, economicglobalization and the rapid expansion of information technology.Customer Relationship Management, CRM, as a kind of idea, technique and strategy,for enterprises to establish, maintain and manage customer relationship to provide afull range of guidance and support.And the cloud era more modern enterprises using advanced information technology torealize the close management of enterprise to the customer opens the door.In this paper, using the method of contrast, to the ordinary CRM and the cloud modelof CRM and its application in enterprises as the research object, separately from theCRM concept, the concept of cloud computing, cloud model CRM technology system,and enterprises to use cloud model CRM advantage gives cloud model CRM in theenterprise application analysis.The existing practice according to the enterprise application cloud model in CRMproblem, propose enterprises how to achieve the application of cloud model in CRM,and the development trend of the future.