The Publishing Pattern Innovations On The Mobile Reading Perspective

From heavy tortoise shell, pottery shreds, to paper, optical disc, as well asthe mobile reading now, the development of reading means is changingpeople’s thinking and life-style. Throughout the evolution of transmitting vectorand reading habits in the last thousands years, no any media is as powerful asmobile phone when it comes to see the influence to person and social.According to the data of EnfoDesk and other authority, there are already6billion mobile phone subscribers in the world, including1billion Chinesemobile phone users by October2012. As the complex of technology, channeland media strengths, mobile reading includes non only mobile news, mobilenewspapers, SMS, mobile microblog, but also surfing the Internet with mobilephone, mobile novels and so on, which put the advantages of mobile media touse completely. Compared with traditional reading and internet reading, mobilereading is more timely, convenient and interactive.The thesis is consist of five parts. The first part is introduction, whichsummarizes the background, research meaning and present research situation.The second one defines the relevant concepts, overviews the mobile reading’scontent and feature, analyzes the development status of mobile reading fromthe perspective of audiences to producers. The third part explores the changesof publishing patterns at the mobile reading age based on the influence ofmobile reading to the integration of industrial chain and market expansion. Theforth part discusses whether the mobile reading chould become the breakoutof traditional publishing transformation, as well as using SWOT analysis todiscuss the mobile reading’s intervention to the traditional publishing. What’smore, provides some countermeasures. The last part is conclusion.Mobile reading is the product of the development of time, thecommunication of mobile reading belongs to the mass communication as well.Hoping the research about mobile reading publishing could add value toacademic research, as well as having important practical significance to modern publishing industry.