Uer Behavior Research Of Sns And Quanlitative Methods Of Usability

As in recent years, the social networking is more and more popular. The activities that people manage their contacts and do social activities online have become one part of their life. A lot of Internet products also have social elements. The level of social networking products varies greatly, only good user experience can make difference. It can attract more new user and enhance the old users’stickiness. Usability is one of the most important indicator to measure product experience. In this paper, the author chose SNS as the object of study, and do deeply research on usability evaluation index system. Try to put forward a set of SNS usability evaluation index system and quantify the indicators to ensure it’s operability.Usability is first used to assess the product experience of systems and software. With the increasing popularity of Internet, usability has also been applied to assess the experience of website. The existing usability researches at home and abroad are mostly concentrated in library websites, online-course websites and e-commerce websites. Very few research has been done on SNS and the ideas are of a single. This paper adheres to the idea of user-centered design by digging the needs of users in SNS and typical user behavior. The study focuses on the essence of SNS combined with multi-disciplinary knowledge. SNS social information eco-system is defined in this paper. The author also classifies the users, analyzes their different needs and intrinsic motivation. Based on these preparations the paper finds a breakthrough.At first, the author summarizes a lot of mature usability evaluation index system. Combined this with characteristics of SNS we can get a preliminary usability model. The model and SNS information ecosystem’s combination extends usability evaluation system based on the role of information flow. In the second, revise the system and make experiment to verify it. At last, use the Grey Theory to quantify the two models and get the weights. Make comparative evaluations between Renren and Kaixin through the above models. Analyze the results from two respects.The paper puts forward an innovative idea of website usability research and carefully verified. A combination of qualitative and quantitative research methods are used during the research. Grey Theory is used innovatively in quantify of usability research. The author hope to be able to put forward a new perspective of Website usability studies.