Rural TV Seires "Northeast Phenomenon" Study

On the background of unbalanced development,‘Northeast Phenomenon’ isthe backbone of domestic rural serials.‘Northeast Phenomenon’ rural serials havegained development advantage whether in quantity or in quality thanks to thetypical northeast ‘black land’ style, strong geographical characteristics, humorouslanguage, and forthright and bold personality. However, the development of ruralserials is difficult in the serial market which is flooded with varieties of teleplayprograms.By summarizing the history of northeast rural serials and analyzing theirstylized characteristics, such as characters, narrative structure and so on, andcommunication effect, this paper will discuss the advantage and plight of‘Northeast Phenomenon’. Through summarizing its survival characteristics in thenew era, this paper will study the hit phenomenon of uprising rural serials andanalyze their plight of development and try to explore the future strategies.