Study On The Path And Effect Of Rural Public Policy Transmission

Belong to large agricultural country, agriculture is the foundation of the national economy. It has been restricting China's economic and social development of the most important bottleneck "three rural" issues, agriculture and stable development of relations to the full completion of the overall well-off society. In recent years, the Government launched the agricultural tax relief, direct subsidies for grain, seed subsidies, rural cooperative medical care, compulsory education, the purchase of agricultural subsidies and other rural public policy, to formulate and implement rural development in these rural public policy and brought new changes opportunity for development. Farmers only really know and understand the relevant rural public policy information, know how to use these policies in order to derive benefits, public policy of the State will have substantive significance.In this paper, theoretical research and empirical research method of combining, in communication theory as the basis, analysis on Rural Public Policy path and propagation mode and effects, and this extends to Government public relations management in rural public policy communication process, tries to study on communication subject of how to spread the contents of control, the spread of process control, communication channel control in rural public policy propagation process. In the empirical study, using questionnaires, in-depth interviews method of Rural Public Policy Communications Whitehorse Neijiang City, Sichuan Province empirical research, research involving villagers' exposure pathways for rural public policy, awareness, interpretation and attitudes of rural public policy, at the micro level in terms of dissemination of content and audience relationship, the relationship between the angle of communicator and audience analysis farmers of how to play games, how to make specific behavioral choices. Through the system elements of rural public policy parse and description of the current situation of rural public policy communication in China, based on the perspective of rural public policy propagation issue, propagation path and mode construction; using the method of questionnaire survey, empirical research on the effect of specific rural public policies- Rural Party style and clean government social evaluation policy in Whitehorse, evaluation methods and the dissemination of results to build the index system of rural public policy and evaluation principles were resolved from rural public policy dissemination of results, index system and evaluation methods three Finally, draw conclusions and make suggestions to promote the spread of rural public policy.This study concluded that:First, in the process of rural public policy communication, mass communication, organizational communication, interpersonal communication three kinds of communication channels also play a role at the same time, but the mass media is the main channel of communication.Second, rural public policy communication and mass communication are closely related, the two complement each other. In modern rural society, the mass communication plays a very important role in making public policy dissemination of information in rural areas, paying attention to the farmer's production and living condition, promoting the rural social and economic development and so on.Third, in the dissemination of rural public policy process, communicators, communication content, communication channels, communication audience, the communication effect of the five elements spread throughout the entire process of dissemination activities, no matter how the five elements of change occurred in the communication process, mass media will give full, true reflection to the communication of public policy in rural areas, as well as the execution and implementation of rural public health policy, achieving the desired goals and so on.Fourth, in the process of mass media communication, including television, radio, newspapers, mobile phones, Internet and other media each have different features and limitations. Therefore, we need to integrate the various media resources to advantage, while avoiding disadvantages, in order to ensure the effective dissemination of rural public policy.The main recommendations:First, the degree of perfection of the mechanism of a direct impact on the spread of rural public policy dissemination of results, develop and improve the legal system of the system, establish a reasonable benefit compensation mechanism can contribute to the spread of powerful effect.Second, in the process of rural public policy communication, the communicator should integrate and make rational use of the media, make full use of a variety of media and communication channels, to achieve the best communication effect.Third, farmers audience media literacy policy affects the dissemination of results, raising the cultural level and political effect of improving the quality of farmers can spread.Fourth, improve the capacity and level of policy communicators, enhance the acceptability and understandability of rural policy information can be obtained dissemination of results that best meet the purpose of dissemination in reducing the spread of costs.