The Research On The Ability And Efficiency Of Media To Repair The Image Of Judiciary Department During Public Opinion Crisis

With the essential material needs has been gradually met, People havebecome more desirable to obtain the right to know more about the public affairsand hot topics, including the right to be concerned, right to participate and theright to supervise. Due to the lack of the professional knowledge and responseskills to face to the mature mass media and public opinion, several localgovernments and judiciary departments are incapable and not responsive enoughto these issues, leading the state of affairs worse. Therefore, the CPC CentralCommittee has committed himself to improve the public opinion guidancecapacity, to continue an in-depth research to come up with practical measures,and to formulate a responsive policy.In recent years, the top news and hot issues involving the judiciary continueto appear, resulting in the numerous public opinion crises. These crises havecontinuous impacts on the credibility and execution ability of all the organsincluding the public security, procuratorate, and court. They too endanger theconstruction of the judicial work carried out with the public security team. To properly resolve the judicial Media Network public opinion crisis has become aninevitable issue to further promote the three key tasks: to maintain socialstability and to improve the credibility of the Government. However, the keyresearch issues are how to repair the judicial image through the media in thecrisis and the analysis of how mass media function.This study, thereby, combines the recent major public opinion crises,involving public security, courts, procuratorates and researches on the manner ofhow the media dispose these issues to response to public. It also studies theperformance and the ability of image-repair of these media, trying to explore itfrom the aspects of the current situation of the media and public opinion andhow the judiciary resolves this crisis of public opinion. It provides a referencefor the public security organs successfully dealing with the Internet publicopinion crisis.Initially, the study identifies the boundary of the popular feelings of crisisdefinition, nature, and laws. The researcher deeply analyzes the three majordepartments’ social images with current status and issues (i.e. public security, procuratorate, and court). The causes of public opinion events also arecomprehensively investigated in this study. After combining the characteristicsof mass media and advantages of the new mass media, the author employs acomparison approach to critically analyze the role of mass media in the publicevents, the mechanisms and limitations.In the next section, the fact that the key news events and public affairs areinvolved with the judiciary between2010and2012, the researcher makes acomprehensive evaluation based on the case study of the mass media’sperformance and efficiency.And then, the study summarizes the advantages of mass media to reshapethe image of judiciary and the strategies that will be related to the judicialauthorities’ action.