Media Response To The Crisis Communication

Everyone hates the risk, but risk is not disappear due to people’s preferences." Vigilant in peace" is often the result of self-education. Frequent in the crisis of contemporary society, the public who hurt by crisis in the process of self-education should clearly understand the necessity and urgency of the crisis."SARS","avian influenza","melamine incident ","Songhua River pollution incident","orange worms incident," and Hainan "banana cancer " incident, etc., causing a huge influence on society and catching community special attention.In a variety of social governance by the government-led crisis response system, the media as the performance of governance body, play an important role. With the media extensions, the media in crisis management will become increasingly important. However, the media did not accurately understand their own changes in the governance process and, as a growing role, the media not only to respond to rapidly changing crisis, but also to find ways of self control.In the context of risk society and the media society and the perspective of the media in crisis management, we sort the evolution of a new China media response to the Crisis Communication, Expanding capabilities of the media, began to intervene to control the depth of the crisis. But in this process, the media performance is not perfect. Media exposure of the problem will become more dangerous. In combination with case-depth analysis of media issues and put forward a more comprehensive management strategy, including media interner and external governance.