Under The Perspective Of Risk Society Media Agenda-setting Research

Nowadays, China is in transition period, In the process of realization of socialistmodernization, Changes in the system, the transformation of social structure and the changesof the society make China social differentiation and frequent risks, With a variety of large andsmall public emergency, In this context, enhance risk awareness and risk response capacity, isextremely essential.Under the perspective of risk society, the news media has the risk early warning, read theimportant mission risk, risk response, Through setting up reasonable risk issues to play a hugerole of public opinion guide. In this paper, combined with the big background of socialtransformation, From the development order, social classes and cultural reason three aspectsto analyze the risk of China’s present situation, And in the form of the three aspects of risk asthe breakthrough point of further study of the media function and the practical significance ofthe agenda setting, think about the plight of the media in setting up the risk issues in ourcountry, finally bring forward the method of break through the dilemma.The article is divided into five parts except preface and epilogue:The first part reveals the "transition" of China has entered a risk society. First of all, fromthe "system transformation","social structure","social form change" in the three aspects,analysis the connotation of "transition"; Second, with "transition" various risk problem facingChina as the breakthrough point, confirm that China has entered a risk society; Then, fromthree aspects: order, class, culture, summarized the main form of risk in China, and analyzesChina’s media change characteristics of risk society.The second part analyzes the media function in the risk society. According to the threemain forms of Chinese social risk and combined with the specific case is discussed.The third part of the phenomenon of media agenda setting system research. In theagenda-setting theory on the basis of the arguments are media interpretation function of riskand risk response strategy, and combined with case analysis its practical significance is to beable to realize the reasonable guidance of public opinion in the risk events. The fourth part mainly discusses the media in the plight of the agenda setting in China.Discusses its status in media, media and government relations, media and public relationsfrom three aspects as the breakthrough point.The fifth part is the media agenda-setting breakthrough are proposed.