Researc On Media Crisis Management Capability

The crisis event has always been the focus of concern for media, especially to those who may poses a great threat to public safety and health of crisis events is most likely to hit the headlines in the media to rob. In our country, although the function of the traditional media is still what they called the "mouthpiece", but the emerging media such as Internet and social media discourse form challenge to traditional media has been the fact that does not dispute. Since "SARS" crisis in2003, Chinese media and the public for the crisis in emergency sensitivity are on the rise. Since we media, especially "Weibo" as a representative, is booming, the public and the government have put forward more requirements on the crisis communication of media, such as the spread of timeliness, etc. In risk society, the media in different stages of crisis communication is laden with different tasks, how to do a good job in various stages of crisis communication, crisis communication management is still a weak link. This paper combine the theory of management science and the communication study in research, this for the improvement of our media crisis management capacity, the improvement of media itself management level and the development of the whole media has the very strong theory significance and the practical significance in our country. In addition, this study, according to the theory of media in crisis management ability, is put forward some media crisis management strategies and principles, they are:A, Senior leadership responsibility system principle; B, Rapid reaction principle; C, Professional principle; D, Humanitarian principle.