Study On Mass Media In Building Harmonious Society Economical Though Analyzing The Communication Of Public Companies

With the development of domestic economics, the capital market are playing a much important role .It makes much difference to the every line of work and the level of GDP. In particularly, the communication of the listed companies is the core part, and directly related to the huge number of investors. In board sense, the communication system of listed companies includes 3 aspects: Firstly, the law of communication through the appointed media by regular and irregular reports. Secondly, mass media are required to release or defecate the sensitive and important information about the listed companies. Thirdly, listed companies have to choose the suitable media to advertise and popularize their product and brand.Within the cooperation between the listed companies and mass media, it reveals that the development of listed companied depending on the mass media. However, sometimes, mass media make verse impact on the listed company. Studying on the theory of"information gap"and"mute screw", it is found the existence of breach of duty of mass media.Because the information dissymmetry is perpetual existing, the conflict that converse choice and moral risk become the character of capital market. On one hand, converse choice explains the secrets of benefiting more by framework investor through dope than most investors. On the other hand, Moral risk reveals that if public stock investors are not able to supervise the top administers and master the true situation of the listed companies, they would easily be cheated by them.To solving these problems, the mass media should decrease the impact causing by information dissymmetry, and to protect the most investors. In this way, mass media have to solve 2 problems, the first one is to help and protect the most investors, and keep the independent spirits through appointed media, mainly newspaper .The second is to supervise thoroughly and solve the moral crisis, mainly through the other media, such as internet, broadcast or TV. However, the goal of the activities of mass media is to guild the listed companied to healthily development.