Research Of Guidance Strategies&Pubilc Opinions In Micro-blog Era

2010is the first year of micro-blog era in China, and the blog circusee is changing ourlife style gradually. Now everyone has free speech platform when micro-blog get birth. Thegrass rooted culture and prompt feedbacks show the popular wills directly, which to becommon news in the end. Meanwhile, the divergent interact messages of micro-blog make thepublic opinion guidance to be various, which improve the liberty of speech atmosghere.Micro-blog means a new media era coming, it satisfied the needs of society, which let thetraditional one-way broadcast style to be inadequate, and make the body of information frommass media and the institution of control to the public. Meanwhile, the exchange of newmedia brings ample prompt communicate and cyber interaction. The old way explicittransmitters and receivers to be foggy, everyone can be the promulgators. All the newcircumstances give the challenge to the government about the public opinion and guidance ofmicro-blog. Anyway, besides the strong pertinence of information, the more importance is toimprove the government image, such as the respects about ruling for the people, strongcredibility, unite the people and advocating the harmonious.Benefits are various, public opinions can be transmitted promptly, in the background ofhuge netizen, how to fit for the new media such as micro-blog? We should catch thecharacteristic of micro-blog, and use them change to government’s ruling methods, toimprove the government efficacy.As the result, the main idea of this paper is about the public opinion guidance strategiesof government in micro-blog era. Refers to classic discussions both here and abroad, combinethe recent micro-blog cases and use home and abroad lessons to raise some questions, such asset up a fair communicate mind, build up a good image of government, adjust public opinionstrategies, strengthen monite the public law, eliminate data gap, improve executive power ofgovernment the six measures to achieve the goal about government public opinion guidance.