Study On The Network Public Opinion Guidance Based On Micro-blog

With the rapid development of software technology and mobile Internet, the micro-blog network communication tool has penetrated into every aspect of people’s daily life, and become a mainstream of the people’s modern demands and political participation channel. Mainly due to its the product design which is suitable for the fragmentation expression and reading; variety of distribution channels; follow (follow) without authentication mechanism is conducive to enhancing follow the behavior-based interaction; celebrity to promote; fragmented text, radiation more micro-blog users; dissemination of real-time interaction; micro-blog socialization, personalized, media characteristics more prominent aspects characteristics. Network public opinion is like a double-edged sword, it is both timely and quickly reflect the voice of the people, the implementation of the emergency, may also be repeated the baseless assertion from the truth, cause unrest. Network public opinion will accelerate the development of malignant mass incidents and increase the difficulty of handling of mass incidents. This paper analyzes the network public opinion formation process based on the micro-blog, new challenges and new laws, a deeper look into the face of difficulties and challenges in the micro-blog to guide public opinion, the micro-blog to guide public opinion of the main problems. And strengthening the education and training of new media, new knowledge, and effectively improve the party and government cadres to deal with the media and the use of media capacity; positions in the construction of public opinion to strengthen the micro-blog, actively growing mainstream opinion; sound micro-blog opinion disposal mechanism, continuously improve the emergency response capacity of public opinion; building efforts to increase the protection mechanism, to reinforce the micro-blog to guide public opinion; improve Internet governance laws and regulations, virtual community governance according to law, and several other point of view put forward countermeasures to strengthen the micro-blog to guide public opinion.