Study And Development On Integrated Marketing System For CCN

China is the global TV ownership in the country, is also the world’s first TVproduction and consumption country, while the analog to the digital TV transition,detonated a huge opportunity of China’s digital TV industry, to achieve analog TV todigital TV transitiondomestic digital TV first and foremost goal in the last ten years.Digital TV tent support system to achieve this goal and to achieve greater developmentessential link, as well as the implementation of digital TV value-added services to carryout large-scale basis. The current popularity of conversion of the national radio and TVdigital TV operators and depth application has started, what kind of digital TV operationsupport system architecture most suitable for the domestic broadcasting industryoperators need to focus on the analysis and research of passenger questions. In thisthesis, with reference to the more mature telecommunication BOSS system construction,also draws ETOM model framework, designed and implemented a digital TV integratedtent to meet the demand for radio and television operators for Chongqing, provide acomplete set of digital cable TV service meter fees, billing and customer service system,including premium channels, broadband multi-service billing system. The establishedcomprehensive the tent support systems, is based broadcasting digital TV operations,computer networks, databases and related application technology to support acomprehensive system of radio and television business operations. Operation supportsystem into account, from the host, database, network, and application software design,the pursuit of consistency in structure, design and overall performance superiority.Chongqing Cable TV Network Limited tent system formally launched on May30,2007,the system designed to support digital cable TV in Chongqing has more than400million users of digital TV services, high-definition television business, data, privateline services, broadband access business can fully meet the requirements of the overallconversion of digital TV business operations and supports flexible marketing strategy toprovide diversification, professional, personalized service to customers in a timelymanner. Completion of the system will be based on Chongqing’s strategic planning andbusiness objectives, to help Chongqing Cable grown into the country’s leading radio and television information provider.