Research And Design Of Business And Operation Support System

Along with the opening of the market and competition of information technology, one of the key assignments of operation is to maintain business clients, and meet the requirements of these clients,and arise their loyal level, and set up competition advantage and barrier of offnet. Since business clients belong to high value group, they can bring benefits and social influence.Through analysis and designing of business clients services and managements, this thesis analyse the requirements of clients. On the base of understanding clients'requirements and consumption behavior, we dig new requirements of clients and perform conformity marketing in view of segmentation customer community. By this support system we realize supplying various support service criterion to different business clients and group services.Business clients'operation support system is an organic part of mobile service support system. It's set up by the principle of two class system and data pool. The whole system should support entire loop life cycle including pre-sale, middle-sale and post-sale, and support integrated communication services, and personalized charges and preferential.This thesis set CRM as its designed objective. Through analysis of group clients marketing strategy, marketing organization and distance flag of marketing strategy, this thesis analysis group clients' requirements of different industry and different districts; study their purchase behaviors, key effect elements and buying motive; diagnose products, price, channels, promotion and service strategy. Our system is set up to offer integrated solution to business clients, then to meet the needs of our valued group clients.This system can draw information related with business clients from data pool. This information can help to work out clients'services, products development and market competition strategy, and also to instruct our concrete service work accurately.This system can meet the needs of clients'management, and provide work scheme management, project management, service process management, authority management and performance management, which reflect advancement modern enterprise management thought.